Over the last few months I have noticed more and more brands/people/businesses using every tool available to promote their message. In one of my previous posts, I highlighted that only the correct tools should be used to attract the “correct” attention, and I stand by this. Morgan Stanley are less likely to use YouTube, Facebook or Twitter to promote their business when you look at the average age of their investors and compare to the average age of the audiences.Recently however, my attention has been caught for three different reasons;
Instead of holding a press conference or releasing a press statement. The Beastie Boys announced through YouTube that they were going to cancel their most recent upcoming tour due to Adam Yauch’s illness. (They expect to be back very soon though!)
To have a social media first person perspective by one of the men on the legendary space landing is simply unique. Ironically the device he was using to provide updates is more powerful than the landing module he used back in 1969.
Microsoft’s new search engine Bing has recently been involved in promoting itself to the world. Before it’s launch it asked Facebook users to submit photographs for it’s homepage, and recently it has used Google owned YouTube and using their new YouTube channel to collect video submissions, the winner will be awarded with a $500 American Express gift cheque.
The tools available have added value and promoted the messages effectively. They haven’t been over creative or complicated the issue. What is good to see, is that their has been thought behind the audience they are trying to attract, what message they are trying to put out there and most importantly, keeping everything simple.
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